Last month, UBS issued a new 44-page dress code for employees who have customer contact in five offices located in Switzerland. The issuance quickly garnered media attention and reportedly became one of the most sought after documents on the Internet.

 

Under the new UBS rules, women’s skirts must be knee-length, nothing shorter. Women employees must wear make-up, including foundation, mascara, and light lipstick. Women are further encouraged to avoid shoes that are too tight-fitting as “there is nothing worse than a strained smile.”

 

Men are instructed to wear traditional two-button jackets. They are not allowed to wear the same tie or pair of shoes over two consecutive days. According to at least one news report, the code prohibits the use of hair dye by men.

 

For everyone, body piercings and some forms of jewelry are banned. And UBS employees had better plan on a bland diet—Eating onions and garlic are forbidden. (Okay, so maybe UBS has taken business etiquette to the extreme.)

 

Lots of commentators have dismissed the new UBS dress code as a mere reflection of Swiss sensibilities. However, a company spokesperson told one newspaper, “The goal is for clients to immediately know that they are at UBS when they are entering the bank.” Clearly, the Swiss bank wishes to ensure its employees make a polished and professional first impression. 

 

Any chance a U.S. company will take a similar approach? I wouldn’t be a bit surprised. Studies indicate that in tough economic times, clients find comfort in more conservative dress. If you're starting work as an intern, summer associate or new hire, remember this. Even if your employer permits business casual attire, more conservative attire might make more sense.