Millennials Enter the Primary Season

January 09, 2008

 

After yesterday’s Noon presentation in Denver, I flew to Los Angeles. As soon as my flight landed, I grabbed a taxi, rushed to my hotel, and turned on the television. Throughout yesterday’s early morning newscasts, nearly every political prognosticator I heard felt certain Senator Barak Obama would win the New Hampshire primary. I can only begin to tell you how curious I was to learn whether they were right. Like nearly everyone else, I was surprised to see that Senator Hillary Clinton had won.
 
Make no mistake about it. What we are seeing in the political arena is the exact same clash of generations that is taking place in virtually every workplace in America. Baby Boomers are desperately trying to figure out what makes the Millennials tick and what messages will resonate with them. At the same time, lots of Boomers are struggling with the realization that the Millennials don’t want to be just like them.
 
Make no mistake. The Millennials will have a major impact on the 2008 election. This year, the Democrat’s presidential candidate will either be a person of color or a woman, and that is directly related to the fact that Millennials, as a group, are completely comfortable with diversity. They couldn’t care less whether someone is white, black, pink, purple or green. Nor could they care less about another’s sexual orientation. Millennials view homosexuality the way my generation viewed being left- or right-handed; people are just born that way. (Message to Karl Rove: You will never be able to use gay marriage as a wedge issue again.)
 

The Iowa caucus and New Hampshire primary also suggest that Millennials are civic-minded. I anticipate they fully intend to become involved in the electoral process. This fact alone is a huge generational differentiator. Ever since 18 years olds were given the right to vote—just before the 1972 election—voting results have consistently shown that while America’s youth “talk’ politics, when it comes down to taking time to actually go to the polls and vote, they just haven’t, at least not in significant numbers. This year, I predict that will change, too.  


 




 



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