Let the Signing Begin!

Early next week, members of your organization will return from the Thanksgiving holiday. Shortly after they do, remind them of the importance of sending holiday cards to current and past clients as well as to their key contacts. 

If your firm or organization has pre-ordered holiday cards, get them into the hands of your busy professionals as soon as possible. At the same time, you may also want to share with them the following recommendations:

• Personalize each card with a note. Messages may be as simple as "Wishing you all the best in 2006."  What's critical is that any message be genuinely felt and expressed.

• Hand sign all cards. An informal signature (first name only) is just fine so long as an outside envelope clearly identifies the sender.

• Insert completed cards fold side into envelope first with the design pointing up towards the envelope flap.

• If possible, engage support staff to assist in hand addressing envelopes. This further personalizes the communication.

• Mail holiday cards to a business associate's office address. An exception may be made when a professional has established a personal as well as a business relationship.

By the way, we know lots of folks use personal holiday cards as a vehicle to send a family newsletter--you know, those one page updates detailing little Johnny or Julie's success on the soccer field during the previous year.  You may wish to remind your professionals that it's probably best to not send the family holiday newsletter with their business holiday cards.

Wishing each of you a happy holiday season!

Related Things You Need to Know

Networking During a Pandemic

Covid-19 has made networking easier, faster and less expensive.  It’s ever so much easier to network during a time period in which many people are desperate for human connections.  It’s certainly faster when attending an event simply requires clicking a link to a video conference room.  And even a cash-strapped student can afford to pull off a virtual cocktail party since all he or she requires is an internet connection, a few nibbles and beverage for one.  To succeed, you just need to understand the new rules of engagement.

Always Follow Up

After a networking event, transform new contacts into valued members of your network by following up.

Holiday Networking

Use the holiday season to build your professional networks.

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