Professionalism
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Generational Shifts
February 20, 2008
This year’s political primaries and caucuses reflect the same generational shifts that every business in America is now encountering. Young people have decided to become involved. They are claiming their place at the table. And they want it now. They are more interested in getting things done than in paying their dues.
The turnout statistics from Super Tuesday—just two weeks ago—are especially illuminating. After decades in which young people talked the political talk, this year the T-Ball Generation is walking the walk. They no longer holler about change. Instead, they have changed their political habits. Politicians once relied upon young voters’ enthusiasm, but not their votes. Now, young voters are transforming the political landscape. Just look at the data: On Super Tuesday, among young folks aged 18 to 29, the turnout in Massachusetts doubled; the turnout in Georgia, Massachusetts and Oklahoma tripled; and the turnout in Tennessee quadrupled. This represents a huge shift. Oh, and only one candidate, thus far, has figured out how to harness the energy of this shift.
One other generational shift worth noting relates to the voting patterns of the female electorate. Statistically, women aged 60+ are among Senator Clinton’s most ardent supporters. Younger women, however, are just as likely to vote for Senator Obama as they are for Senator Clinton. It’s a trend worth noting. It suggests that young women feel no obligation to vote for the “female candidate” simply because she is the female candidate. I suspect most women, no matter what their age, view this development as a positive one.
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